Our Story

We are the leading Mexican company in the commercial sector with more than 50 years of history.

  • Our origins date back to 1905, when Pascual Borque founded a fabric sales business called "La Soriana" in Torreón, Coahuila.

  • In just a few years, La Soriana became one of the city's top establishments and added wholesale goods to its product offering.

  • In 1930, our founders Armando Martin Borque and Francisco Martin Borque took over of the family business, expanding to different municipalities of Coahuila, Durango and a large part of Chihuahua and Sonora.

  • In 1950, the business model was switched to retail, introducing the first self-service stores in the region.

  • With this experience of more than 50 years, in 1968 we opened the first shopping center "Soriana Centro" in Torreón, starting our current business model and what we know today as Organización Soriana.

  • In 1974, we redefined the business strategy, which would be based on geographical expansion. This is when we began to open more stores, and as a result we opened the first shopping center in Monterrey, N.L., as well as stores in the states of Durango and Chihuahua.

  • In 1984, we reached the border with the opening of a branch in Ciudad Juárez. That same year, we opened the Soriana Constitución shopping center in Torreón.

  • In 1987 we began trading in the Mexican Stock Exchange under the ticker symbol Soriana.

  • In 1991, Ricardo Martín Bringas was appointed CEO of Soriana, a position he currently holds.

  • In 1994, as part of our strategy, we proposed the merger of Organización Soriana and Sorimex. Mr. Armando and Mr. Paco Martín Borque remain as founders.

  • In 2000, we opened our 100th store in Tepic, Nayarit.

  • In 2002, the City Club price clubs opened their doors, with the purpose of serving businesses or families with high consumption, offering them a range of products in institutional and multi-package presentations.

    This same year, we launched the "Loyalty Program" , which was created to reward our customers for their purchases, giving them points they can use to obtain free, half-price or exclusive products.

  • In 2003 Mercado Soriana, our third self-service store format, was born with an minimalistic, but convenient concept with a low investment cost and operating expense that allows us to offer the best price, competing with hard discount retailers in central Mexico.

  • We opened the Super City convenience stores, a new format that meets the needs of last-minute shopping.

    We arrived in the Metropolitan Area of Mexico City with the opening of Soriana Cd. Azteca, setting the foundation for consolidation in the center of the country.

  • In 2006, the “super” format was born with the Soriana Super Playa de Oro in Puerto Vallarta, Jalisco. This opening marked our 200th store operating throughout the country.

  • We reinforced our place in the Mexican retail market with the acquisition of the 198 self-service stores of Grupo Gigante.

    Through a SOFOM (a full-service financial institution), we created "SORIBAN", our financial affiliate in association with Banamex, which aims to offer financial services to the millions of customers who visit our stores.

  • In 2010, we launched the Express format with the clear purpose of meeting the needs of populations under 60,000 of a low to medium socioeconomic level.

  • In 2011, the Mexican Stock Exchange (BMV) recognized us as a Sustainable Company in the Sustainable CPI sample, thanks to the Customer-Based Transformation Project, which aims to improve operational efficiency and increase the Company's profitable and sustainable growth.

  • Our multi-format commercial strategy allowed us to operate more than 600 self-service stores. and we celebrated our 25th anniversary of trading in the BMV.

  • As part of our long-term Sustainability Plan, we began the construction of the first wind farm in the common land known as El Porvenir located in Reynosa, Tamaulipas, to supply 163 business units.

  • As part of our customer-focused transformation process, we renewed the organization’s corporate identity and the main store formats.
    Soriana Súper San Agustín located in the municipality of Tlajomulco de Zúñiga, Jalisco, was the first store to undergo the identity makeover.

  • The acquisition of Controladora Comercial Mexicana took place, resulting in the acquisition of 143 stores, including the following store formats: Comercial Mexicana, Mega, Bodega Comercial Mexicana and Alprecio that became part of our Soriana family.

    Our Distribution Center Frescos Salinas Victoria was inaugurated

  • In 2016, a joint venture agreement was reached with the Chilean company Falabella to launch a store business specialized in home improvement and construction in Mexico. Through its subsidiary Sodimac and a partnership for the joint development of a financial business. A 50% stake in Soriban's financial business is acquired from Banamex.

    We reopenned Soriana Miyana in Polanco and Soriana San Pedro in Monterrey. These were the first 2 stores in the Híper Premium format.

    We launched Soriana.com, an online store designed to satisfy our customer needs with a different assortment from the one we have in the physical stores.

  • We announce our new “Soriana Móvil” phone service with which our customers save on their mobile phone expenses by doing what they already know, shopping at Soriana.

    The MEGA Soriana format was born in Toluca, State of Mexico.

  • We celebrated 50 years of serving our customers.

    The first Sodimac store was opened in Mexico.

  • We reached 81% clean energy supply nationwide.

  • The Soriana Contigo App is launched, innovating communication between the company and its employees.

    The Soriana App is born, which offers a new shopping experience through digital platforms for grocery shopping.

2018

We celebrated 50 years of serving our customers.

2017

We announce our new “Soriana Móvil” phone service with which our customers save on their mobile phone expenses by doing what they already know, shopping at Soriana.

2016

In 2016, a joint venture agreement was reached with the Chilean company Falabella to launch a store business specialized in home improvement and construction in Mexico. Through its subsidiary Sodimac and a partnership for the joint development of a financial business. A 50% stake in Soriban's financial business is acquired from Banamex.

We launched Soriana.com, an online store designed to satisfy our customer needs with a different assortment from the one we have in the physical stores.

2015

The acquisition of Controladora Comercial Mexicana took place, resulting in the acquisition of 143 stores, including the following store formats: Comercial Mexicana, Mega, Bodega Comercial Mexicana and Alprecio that became part of our Soriana family.

2014

As part of our customer-focused transformation process, we renewed the organization’s corporate identity and the main store formats.
Soriana Súper San Agustín located in the municipality of Tlajomulco de Zúñiga, Jalisco, was the first store to undergo the identity makeover.

2013

As part of our long-term Sustainability Plan, we began the construction of the first wind farm in the common land known as El Porvenir located in Reynosa, Tamaulipas, to supply 163 business units.

2012

Our multi-format commercial strategy allowed us to operate more than 600 self-service stores. and we celebrated our 25th anniversary of trading in the BMV.

2011

In 2011, the Mexican Stock Exchange (BMV) recognized us as a Sustainable Company in the Sustainable CPI sample, thanks to the Customer-Based Transformation Project, which aims to improve operational efficiency and increase the Company's profitable and sustainable growth.

2010

In 2010, we launched the Express format with the clear purpose of meeting the needs of populations under 60,000 of a low to medium socioeconomic level.

2007

We reinforced our place in the Mexican retail market with the acquisition of the 198 self-service stores of Grupo Gigante.

Through a SOFOM (a full-service financial institution), we created "SORIBAN", our financial affiliate in association with Banamex, which aims to offer financial services to the millions of customers who visit our stores.

2006

In 2006, the “super” format was born with the Soriana Super Playa de Oro in Puerto Vallarta, Jalisco. This opening marked our 200th store operating throughout the country.

2005

We opened the Super City convenience stores, a new format that meets the needs of last-minute shopping.

We arrived in the Metropolitan Area of Mexico City with the opening of Soriana Cd. Azteca, setting the foundation for consolidation in the center of the country.

2003

In 2003 Mercado Soriana, our third self-service store format, was born with an minimalistic, but convenient concept with a low investment cost and operating expense that allows us to offer the best price, competing with hard discount retailers in central Mexico.

2002

In 2002, the City Club price clubs opened their doors, with the purpose of serving businesses or families with high consumption, offering them a range of products in institutional and multi-package presentations.

This same year, we launched the "Loyalty Program" , which was created to reward our customers for their purchases, giving them points they can use to obtain free, half-price or exclusive products.

2000

In 2000, we opened our 100th store in Tepic, Nayarit.

1994

In 1994, as part of our strategy, we proposed the merger of Organización Soriana and Sorimex. Mr. Armando and Mr. Paco Martín Borque remain as founders.

1991

In 1991, Ricardo Martín Bringas was appointed CEO of Soriana, a position he currently holds.

1987

In 1987 we began trading in the Mexican Stock Exchange under the ticker symbol Soriana.

1984

In 1984, we reached the border with the opening of a branch in Ciudad Juárez. That same year, we opened the Soriana Constitución shopping center in Torreón.

1974

In 1974, we redefined the business strategy, which would be based on geographical expansion. This is when we began to open more stores, and as a result we opened the first shopping center in Monterrey, N.L., as well as stores in the states of Durango and Chihuahua.

1968

With this experience of more than 50 years, in 1968 we opened the first shopping center "Soriana Centro" in Torreón, starting our current business model and what we know today as Organización Soriana

1950

In 1950, the business model was switched to retail, introducing the first self-service stores in the region.

1930

In 1930, our founders Armando Martin Borque and Francisco Martin Borque took over of the family business, expanding to different municipalities of Coahuila, Durango and a large part of Chihuahua and Sonora

1920

In just a few years, La Soriana became one of the city's top establishments and added wholesale goods to its product offering.

1905

Our origins date back to 1905, when Pascual Borque founded a fabric sales business called "La Soriana" in Torreón, Coahuila